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CREATIVITY│FiNCのクリエイティブ

Hi everyone,
This is Rita from creative team! In my previous job in Taiwan, I used to work as a multimedia designer to provide different design solutions for different projects by integrating the experience of graphic design, digital design, photography, 2D/3D animation. Now, I am feeling excited to create more animations by working and brainstorming together with our creative team in FiNC! In order to create interesting animations, I feel exercising our inner creativity is the key to unlock the secret genius.

 

However, what is creativity?

 

When you think of creativity, you more than likely think that creativity is just for innovation or 
design industry. However, I feel creativity is more like a way of thinking that can be approached with any kind of use. You may think of being creative is a gift and If you were not born for that, you may not have potential to be creative thinking. Indeed, many of us wish we could think more creatively. However, creativity is an innate trait owned by every individual. If Monet can draw a beautiful 
painting, in the same way, we also can use a pen to draw something, but just looking good or 
not only.

 

Then, how can creativity be improved or be fine-tuned?

 

Based on the conceptual experience, the more we have enriched, the broadest horizon we can achieve by looking at things from a different perspective. It is a way that the information can be classified and summarized in order to facilitate in the right use. This is the ability of Inductive 
reasoning(bottom-up logic). In addition, the ability of imagination is another key factor. It is a way that can be practiced and trained by associating ideas with logical thinking. The focus is not to search for the right answer. This kind of brainstorming is to train our brain muscles, to increase the broader level of deductive reasoning(top-down logic). Therefore, by combining these two 
factors, the more conceptual experience we have enriched, the wider association can link to the 
information we stored in our perception.

 

 

Of course, creativity should not be just unconstrained style or hypothesis. Deliver the right 
messages by shaping the creative process is the value of creativity. Indeed, it is not easy to sense the right ideas or build the suitable emotional connection. That is why every designer / creator has its own irreplaceable value. By brainstorming with different sense of society carefulness, analytical method, judgement and verbal expression from everyone, the more we can achieve to establish the suitable emotional connection with customers. Nowadays, businesses are taking note too. Apart from hard work, discipline or vision, creativity starts to be one of the crucial factors for business success. It has become apparent that the need for creative problem-solving and management problems has arisen in order to look at things with creative insights.

 

 

I believe creativity as a process. A process of having ideas that have value. As a member of the creative team with FiNC, I hope this kind of experience can encourage everyone to think and brainstorm in a creative way for their projects and career. In our creative team, we practice, we learn and we share from each other to achieve to see things in the bigger picture and analyze things deeper with creative thinking.


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